Friday, August 3, 2007
What will The Borne Ultimatum gross this weekend?
We don't know about you, but we plan on being among the droves of moviegoers visting Matt Damon this weekend. But the question is, how many - and how big - will those droves be? Most box office analysts are forecasting about $60 million. That seems awfully large. Does Bourne have a larger built-in audience than The Simpsons? The animated comedy did $70 million-plus last weekend, though that far exceeded industry expectations. We'll go out on a limb and say Ultimatum does $58 million. Check back Monday for our thoughts on the film and our apology for the inaccuracy.
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