We'll admit it, we're a bit obsessed with this new Die Hard movie. As big fans of the first three installments, we want it to be good and we want it to do well - we just don't have faith in either. And Live Free or Die Hard doing just a shade over $9 million on its opening day doesn't exactly curb our fears. Sure, $9 million sounds like a lot for a Wednesday in late June, but it's only the 27th biggest Wednesday opening in history. It's sandwiched between Legally Blonde 2 and something called Cats & Dogs on the all-time chart. Neither of those films went on to gross $100 million domestically.
Uh oh. We're not sure what the production budget was on this Die Hard, but you can bet it's the most expensive of the series. That's not a good sign when you look back at the domestic box office vs. the money put into the first three.
Die Hard - $88 million on a $28 million production budget (keep in mind this is 1988).
Die Hard 2 - $117 million on a $70 million production budget.
Die Hard: With a Vengeance - $100 on a $90 million production budget.
As you can see, there's a pattern of diminishing return. This one looks poised to top out around $90 - 95 million. Like we said before, uh oh.
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